Innovation as a Practice: Dagaa’s Experience

Adolfo Cota, director of development for Dagaa
Ricardo Ponce,
head designer for Dagaa

Dagaa is more than a traditional design studio; it is a company focused on the invention, design and development of new products for clients. For the founders of the company, innovation is not merely an idea, but also a practice. Adolfo Cota and Ricardo Ponce began their business just three years ago, but they have quickly learned many lessons, the most important being that they never stop learning and they can always improve a product through its design.

Dagaa’s client base is diverse, requiring designs for metal-based products, electronics, advertisements and furniture. The company is most recognized for its work in the videogame industry and has adopted solidThinking to aid in the development of its concepts. Using solidThinking, the Dagaa team was the first to create a design for a street-operated videogame machine with an LCD monitor for use in Mexico.

Click here to continue reading this story in our September Newsletter.

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